Undercover Color was a promotion for Hanes Underwear’s new line of women’s underpants. I was responsibile primarily for the mobile version [1] of the site, which is only viewable on smartphones and tablets.
This web app features an interactive color selector [2] tons of photos [3] related to colors for users to share/tweet.
Also there are some nice animations here and there to enhances the user’s experience of the app.